Sprandi is a trade mark registered in Hong Kong in 1994 by the same called company - Sprandi International. Its main office is located in Hong Kong, and in Moscow there is a representative one. The company production is intended for the markets of East Europe and mostly of Russia. Sprandi is an international manufacturer of sports footwear, garment and accessories, realized in the Russian market wholesale and through the distribution network as well, and also through the chain of the company owned shops. The footwear is produced in South-Eastern Asia (mainly in China) at the same factories as the shoes of other sports brands like Adidas, Nike, Reebok, New Balance, Asics, Fila, Diadora, Lotto, etc. The company designing studios are located in Boston, Massachusetts and London. In the Russian market Sprandi has been working for almost 8 years. The company started its first activity in 1995 by selling sports shoes, which were quite vital for that time, considering the limit of offers in the Russian market.

MILESTONES OF SPRANDI IN RUSSIA

1995 r.

Creation of Sprandi brand, offering affordable and quality footwear for sports and everyday wear with a comprehensible for all slogan - "GET WHAT YOU WANT".

1999 r.

To improve Sprandi sportive image, a new line of more technological sports shoes exclusively developed to absorb shocks - Sprandi Dome - was endorsed to the market.

2000 - 2001 rr.

Creation and market endorsement of a new brand - Earth Gear, assuming affordable and comfortable production to be worn both outdoors and indoors.

2002 r.

Having appeared in the market more than 8 years ago, now it can be proudly said that Sprandi trade mark is one of the most popular trade marks of sports shoes in senese view of trade mark awareness and sales shares in the market. The company actively invests in marketing research and advertisement, which allows constant improvements of Sprandi Dome technology. To meet customer needs properly, the company realized the highly increasing demand for women sports goods. Thus its spring collection was presented by a wide range of women sports shoes - Sprandi Woman. This collection reflects modern market trends and offers rich and attractive color spectrum for modern women.

Sprandi footwear and garment are focused for the majority of people who wear sports shoes not only to go in for sports but also as usual shoes for everyday wear.

The company products have various design, from tranquil classics to modern fashion, and suit both middle-aged and young consumers. As for the cost, Sprandi products can be afforded by people of middle and lower income level.

For sports goers Sprandi offers quite technological and comfortable running shoes, allowing to be worn at the professional level. It is mainly related to the high models or so called performance level.

Considering the consumer age aspect, Sprandi offers the same shoe models in the teenager range for lower prices, that help to improve the demand for the company production among women and teenagers, as well as among less paid people.

Currently the following subbrands are represented in the Russian market:

"Sprandi Sport"

The model range is consisted of sports shoes, garments and accessories for tourism and leisure. The product line is represented by sports shoes for tourism and leisure, garments (down jackets, overcoats, sports pants, sweat tops) and accessories (sports bags and rucksacks, socks, baseball caps, etc.). There were collections for women and teenagers launched. This collection reflects modern market trends and offers a wide spectrum of attractive colors for modern women.

"Sprandi Dome"

A technological line of sports shoes and garments. The shoes are made with the usage of new technologies of shock absorption, system of foot arch support and other technologies. The product line is represented by sports shoes for professional sports and leisure, garments (down jackets, overcoats, wind jackets, track suits, sweat tops) and accessories (gloves, scarves, hats, baseball caps, etc.).

"Earth Gear"

This subbrand includes shoes and garments for ath-leisure and street wear. The product line is represented by sports shoes for tourism and ath-leisure (skate-board), garments (down jackets, padded jackets, wind jackets, track suits and pants, sweat tops, pullovers and fleece jackets, sweaters) and accessories (travel bags and rucksacks, hang and waist bags, pencil-boxes, gloves, scarves, hats, baseball caps, etc.)